The da Vinci Code:Marketing campaign

The film's teaser trailer was released in the summer of 2005, a full year before the film's worldwide release. It was released before a single frame of the movie had been shot. It features crevices with some hidden symbols and was later revealed as an image of Da Vinci's most famous painting, the Mona Lisa. (In reality, the painting plays a very little role in the film and is showed only for a few seconds.)

The court case brought against Dan Brown byRichard Leigh and Michael Baigent, the authors of the non-fiction book Holy Blood, Holy Grail has added to the film's publicity.

A cross-promotion also appeared on The Amazing Race 9, where one team earned a trip to the movie's premiere in Hollywood, California. The prize was awarded to the first team to arrive at the Pit Stop bearing two parchments and demonstrating that, when combined, they revealed a picture of Leonardo Da Vinci's Vitruvian Man and a coded message; the first team to arrive at the Pit Stop did show the message and were awarded the prize.


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